NIKE AIR MAX 1 ULTRA MOIRE

IKE AIR MAX 1 ULTRA MOIRE

The Nike Air Max family gains a new member in spring 2015 with the addition of the Nike Air Max 1 Ultra Moire. The fresh silhouette features a completely new outsole, which compared to the original, uses less material that results in dramatically improved flexibility and reduced weight. On top of the outsole sits a synthetic suede, laser-perforated, one-piece upper inspired by the Nike Air Zoom Moire + from 2006, the first Nike+ enabled shoe.

The Nike Air Max 1 Ultra Moire will be available at Nike.com/sportswear and select Nike Sportswear retailers beginning Jan. 8.

Men’s Nike Air Max 1 Ultra Moire

705297-001

Black/Black/White

$130

Women’s Nike Air Max 1 Ultra Moire

704995-001

Black/Metallic Silver/White/Black

$130

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NIKE WOMEN'S AIR MAX 90 CHROME TO COLOR

NIKE WOMEN’S AIR MAX 90: CHROME TO COLOR

Since making its first impression in 1990, the Air Max 90 has transitioned from being a shoe that highlights a window to the sole to pairing the innovative cushioning with an expressive design language. Today, the women’s Air Max 90 makes yet another transition in two new chrome-to-color looks.

Each shoe features a silver leather upper with patent leather overlays finished in a pink or blue splashed pattern. Both overlays produce a unique, multi-colored effect, showcasing the transition between chrome and color. Matching accents are seen on the tongue, lining and heel badge, giving each silhouette further distinction. Additionally, a classic polyurethane midsole reveals a colored Max Air unit in the heel, preserving the 90s responsive feel.

Re-imagine Air Max in chrome and color. The Nike Women’s Air Max 90 drops March 20 on nike.com/sportswear and select Nike Sportswear retailers worldwide.

Women’s Nike Air Max 90 Premium

744596-001

Metallic Silver/Pink Pow/Fireberry/White

Women’s Nike Air Max 90 Premium

744596-002

Metallic Silver/Clearwater/Light Blue Lacquer/White

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AIR MAX BURNISHED COLLECTION

The forthcoming Air Max Burnished Collection comfortably sits between tradition and innovation.

Both silhouettes, the Air Max Lunar90 and the Air Max Lunar1, have been outfitted in rich, mahogany-colored leathers, soft suede liners, and wax laces to exude the highest level of class. Each design is further distinguished with a pop of color on the midsole; the Air Max Lunar1’s in teal and the Air Max Lunar90’s in red. Additionally, they feature the latest cushioning innovations, combining Nike Air and Lunarlon in one sleek sole, while retaining iconic Air Max design language.

Polish your shoe game with either one of the latest Air Max designs.

Nike Air Max Lunar90

705001-200

Mahogany/Mahogany-Bright Crimson-Pbl Rd

$170

Nike Air Max Lunar1

704996-200

Mahogany/Mahogany-Island Green

$150

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Nike SB Stefan Janoski Max L

NATURAL COMFORT

The Nike SB Stefan Janoski Max L Men's Skateboarding Shoe is inspired by a legendary athlete, designed with a durable leather upper and cushioning under the heel for lasting comfort and impact protection. Deep outsole flex grooves provide natural range of motion.

Benefits

• Leather and synthetic upper for durability and a comfortable fit
• One-piece booty construction for a snug, comfortable fit and streamlined look
• Max Air heel unit for maximum lightweight cushioning and impact protection
• Outsole flex grooves for a natural feel and flexibility
• Rubber pods at high-wear areas for durability where you need it

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THE EVOLUTION OF VISIBLE AIR

In 1987, Nike Air was not a new proposition. Runners were already familiar with the benefits of the cushioning technology, which first appeared in the Nike Tailwind in 1978. But seeing is believing.

Nike Air hit a high when it became more than a feeling. Nike designer Tinker Hatfield set out to make the breakthrough technology visible so runners could better understand its cushioning benefits. He created the Nike Air Max with Visible Air, which gave birth to a franchise that forever altered the course of sneakers.

The story of visible air didn’t begin with Hatfield’s design. Rather, it started when David Forland, Nike’s Director of Cushioning Innovation, joined the team in 1985. In many respects, Forland is the world’s foremost expert in visible air. He’s been focused on pushing the technology into unexplored new territories for the past 30 years.

He’s also the first to admit that the road to Air Max had its share of obstacles. In the ‘80s, Forland constructed encapsulated Air-Sole prototypes by hand. He stumbled upon a critical moment in visible air history when he rotated the bag, placing the seams on the top and bottom instead of on the perimeter.

“At that exact moment the light bulb turned on. I built a new prototype right there on the spot." - David Forland

And thus, the first prototype of visible Nike Air technology was born, and the Nike Air Max 1 became the first shoe to showcase it. Prior to this breakthrough, Nike Air-Soles were getting thinner, not larger.

“Air-Sole units were becoming thinner and thinner to make the manufacturing process easier. We wanted to get back to  injecting more air in to the sole to achieve a strong cushioning sensation under the foot.” - David Forland

In an effort to increase the sensory perception of walking on air, Forland quickly changed the approach.

“If you look at the history of Air Max, especially from 1987 to 1993, one of the main differences among models was each version held a greater volume of air than the last one, and conversely the least amount of foam. Foam breaks down; air doesn’t.” - David Forland

During the pursuit of increased air volume, Forland had another aha moment. Eliminating the foam between the outsole and the Air-Sole unit might create space for increased Air-Sole volume. With that idea came the Nike Air Max 180, the first shoe to feature a 180-degree visible Air-Sole — which was no easy task for Forland.

“The idea was much easier said than done. The Air Max 180 was one of the most difficult Air Max sneakers to create." - David Forland

At that point, the Air Max 1, Air Max 180 and Air Max 90 all featured Air-Sole units in the forefoot that were encapsulated in foam. As the quest for a fully foamless running sneaker continued, the team made a monumental discovery: a new Air-Sole construction method called blow molding.

First used on the Nike Air Max 93, this technique allowed for the creation of Air-Soles in 3-D shapes that didn’t depend on air pressure. Now, Air-Soles could be crafted to fit the curvature of the shoe’s forefoot. Taking full advantage of the innovation, the Nike Air Max 95, which consisted of two separate blow-molded Air-Sole units, was the first manifestation of visible air in the forefoot.

In 1997, Nike designers and developers cracked the code on how to create a full-length Air-Sole, making a monumental leap forward toward the goal of a fully foamless Air Max. The first step was to construct an interconnected heel and forefoot unit. The next task was to figure out how to hold the molten film long enough to close a full-length 3-D mold around it. Many prototypes and one bullet train later, the Air Max 97 came into existence.

After unlocking full-length air, ideas around air seemed endless. Nike began to focus on other forms of cushioning, one of which was Tuned Air. This innovative play on air cushioning first debuted on the 1999 Nike Air Max Plus and used physical structures to augment the stability of Nike Max Air cushioning.

The next advancement came with the Air Max 360 in 2006, which finally attained the goal of a foamless shoe — nearly 20 years after the first Air Max. To create the Air Max 360, Forland’s team utilized Caged Air technology instead of foam as the stabilizer.

The all-air accomplishment did not mark the end of Air Max evolution. Forland’s team had fulfilled its mission, but they could not resist the question of how to further improve the franchise. Forland and the team shifted focus from eliminating foam to increasing flexibility. Utilizing tubular construction, they built deep flex grooves into the Air-Soles of the Nike Air Max 2015, resulting in the most flexible Max Air cushioning platform ever.

After the long journey, Forland learned that innovation doesn’t come without risk.

“I remember the first blow-molded Air-Sole unit. We worked so hard on that and had no idea if people would embrace it. I was at an airport right around the time the first Air Max sneaker launched. I was calling a tech in the lab when someone walked by wearing a pair. I stared at him from the phone booth and said, ‘Somebody bought them. I see the Air-Sole going up and down.’ It was a big risk, but bigger reward. For the Air Max family, it's only up from here.” - David Forland

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BOUQUET OF MAX: THE NIKE AIR MAX 1 ULTRA CITY COLLECTION

The Nike Sportswear Women’s City Collection comes into full bloom with six vibrant variants of the Nike Air Max 1 Ultra. The collection is influenced by distinct style capitals — London, Milan, New York, Paris, Shanghai, and Tokyo — each home to passionate running populations.

Six new Nike Air Max 1 Ultra designs feature three distinct patterns, each inspired by respresentative flowers and local heritage of two cites. The prints form individual color schemes that define each city, allowing each shoe to stand-alone.

NEW YORK AND PARIS

New York’s roses and Paris’s famed lilies constitute the first pattern.

Air Max 1 Ultra "New York"

On the New York edition, the motif is applied in a monochromatic black/white/gray palette, fitting of a modern landscape and the city's penchant for the color black. Its Parisian counterpart takes the decoration in blushing rococo pastels. 

Air Max 1 Ultra "Paris"

TOKYO AND LONDON

London and Tokyo, represented by roses and cherry blossoms, respectively, combine in the second dynamic design.

Air Max 1 Ultra "Tokyo"

A monochromatic indigo scheme represents the Japanese capital, while London receives a fiery red-and-white treatment atop a black background to reflect its gothic architecture. 

Air Max 1 Ultra "London"

MILAN AND SHANGHAI

Finally, Milan’s lilies and Shanghai’s plum blossoms are matched in delicate balance.

Air Max 1 Ultra "Milan"

A bleached bronze tone, evocative of the Italian Renaissance, highlights the Milan Air Max 1 Ultra, in contrast with a saturated monochromatic red on the Shanghai version.

Air Max 1 Ultra "Shanghai"

NIKE AIR MAX 1 ULTRA

Designed by the legendary Nike innovator Tinker Hatfield in 1987, the Nike Air Max revolutionized running with the concept of Visible Air techonology. Making Nike Air technology visible helped kickstart a unique running style that transended sport. The Air Max 1 Ultra extends the Air Max family tree. It features a completely new outsole that uses less material than the original for dramatically improved flexibility and reduced weight.

Nike Air Max 1 Ultra "New York"

Nike Air Max 1 Ultra "Tokyo"

Nike AIr Max 1 Ultra "Paris"

Nike Air Max 1 Ultra "London"

Nike Air Max 1 Ultra "Milan"

Nike Air Max 1 Ultra "Shanghai"

The Women’s Nike Sportswear Spring 2015 City Collection will be available in North America, online at nike.com/sportswear and at select Nike Sportswear retailers beginning April 11. The collection will be available to the rest of the world on March 8, International Women's Day.

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